In a cutthroat industry flooded with seasoned financial juggernauts, Rival Gaming - a small indie company headquartered in Canada - has managed to not only stand out but also threaten the very existence of several 'big guns' in the online gaming industry.
The company, which was launched in 2006 after several years of research and development, has grown to become an exciting and trustworthy provider of casino software in Canadian and American casinos and potentially, in the world.
While Rival Gaming was a Canadian invention, the owners put more emphasis on the US market and achieved a bit of success in 2007-2008, racking up partnerships with 4 US casinos and serving thousands of players.
Tragedy, however, struck soon after with the successful implementation of the Unlawful Internet Gambling Enforcement Act (UIGEA) of 2006, which effectively kicked out all online gambling stakeholders from the US.
While the larger companies easily and swiftly switched their focus from the US casino market to emerging markets in Asia and Latin America, Rival Gaming didn't have the resources or the pull to do so and wallowed in the darkness for quite a while.
What the owners of Rival Gaming lacked in resources and influence, they compensated in flexibility and ingenuity. Within a very few months of their disconnection from American casinos, they had changed their modus operandi, going from working with casinos that only hosted their games, to doing collaborations with all casinos that were interested in hosting Rival, irrespective of whether they worked with other software developers.
That, and focusing on innovative Rival Casino games like interactive slots (i-slots), which are basically video games that roll out storylines depending on the actions of the player, rapidly increased the popularity of Rival games to a point where more than 100 casinos host their games.
Further, the company overcame resource constraints to produce more Rival Casino games (in 14 years) than most older gaming companies have in two decades. Even more commendably, they undertook to provide their casino partners with casino management solutions through the Casino Controller software, which further endeared them to gaming merchants not only in the American casino market but also across the world.
As mentioned above, the main selling point of Rival Gaming is their revolutionary plot-based i-Slot games, which are not only fun to play, but also very lucrative.
For instance, the Smoking Gun i-Slot, created around a Wild West adventure theme, also contains a jackpot that can give lucky players more than 2000x their stake. Other honorable mentions from the 260-strong Rival Casino game's portfolio include Winsanity, Jolly Roger's Jackpot, Scary Rich 3, Mystic Wolf, Hot Hand, and Japan-O-Rama.
The best part is that all Rival titles are optimized for smooth mobile play, thanks to the HTML5 technology they are built with. Admittedly, the graphics quality in some Rival Casino games may decrease considerably when played in mobile format, but the latest releases appear to be more stable.
All in all, Rival Gaming is definitely one of the names you should be on the lookout for whenever you're in search of some cool and rewarding online slots to play in a real American Casino.